Generalitat of Catalonia: EuroHTC Destination Host

Where Policy, Innovation, and People Shape the Future of Global Destinations

Catalonia is more than a destination—it is a living ecosystem where public policy, innovation, culture, and global engagement intersect. As a region that welcomes millions of visitors each year while safeguarding the well-being of its residents, Catalonia has become a model for how destinations can balance growth with responsibility.

Through the leadership of the Generalitat of Catalonia, the region has prioritized a vision of tourism and international engagement that emphasizes long-term value over short-term volume. Strategic investments in infrastructure, digital innovation, healthcare, research, and cultural preservation have helped ensure that Catalonia remains competitive while staying true to its communities.

This approach is especially important as global mobility evolves. Today’s travelers—and international patients—seek destinations that are transparent, well-governed, and deeply connected across sectors. Catalonia’s coordinated public-private model enables hospitals, insurers, cultural institutions, and tourism leaders to work together within a clear regulatory and ethical framework.

As hosts of the Building Bridges conference in Barcelona, Catalonia exemplifies how destinations can foster trust, collaboration, and resilience—creating value not just for visitors, but for society as a whole. Learn more: https://web.gencat.cat/ca/ciutadania/inici