Barcelona Turisme: EuroHTC Destination Host

Barcelona: A City Designed for Connection, Culture, and Care

Barcelona has always been a city of connection—between neighborhoods and visitors, tradition and innovation, culture and commerce. Today, that spirit of openness makes Barcelona a natural host for global conversations that matter.

From its iconic architecture and vibrant neighborhoods to its culinary traditions and walkable urban design, Barcelona offers more than memorable experiences—it offers context. Visitors don’t just pass through; they engage, learn, and return with a deeper understanding of the city and its people.

Barcelona Turisme plays a key role in shaping this experience by promoting a model of tourism that emphasizes authenticity, sustainability, and shared benefit. By encouraging exploration beyond the familiar landmarks and highlighting local culture, the city invites visitors to become participants rather than spectators.

As delegates gather in Barcelona for Building Bridges, they will experience a city that reflects the conference’s purpose: bringing people together across sectors, borders, and perspectives—while grounding every exchange in place, history, and human connection. Learn more: https://www.barcelonaturisme.com/wv3/en/