Johan de Letter
Johan de Letter is an accomplished international business development and healthcare marketing leader with deep experience driving growth, market access, and strategic partnerships across Europe and the United States. As International Marketing Group Manager at Memorial Hospitals Group, Johan plays a key role in advancing the global reach of one of the world’s leading healthcare providers, championing initiatives that connect patients, providers, and partners across borders.
At Memorial Hospitals Group, Johan leads significant commercial and administrative operations that support international strategy, brand positioning, and market expansion. Under his leadership, the international business development functions have strengthened Memorial’s presence across multiple regions, enhancing access to world-class clinical services and patient-centred care. His work supports the group’s mission to deliver high-quality, technology-enabled healthcare to patients from around the globe.
Memorial Hospitals Group is known for its extensive network of advanced hospitals and medical centres in Turkey, recognized for excellence in cardiovascular care, oncology, organ transplantation, IVF, neurosurgery, orthopaedics, and much more. The Group was among the first Turkish healthcare networks to receive Joint Commission International (JCI) accreditation, reflecting its commitment to international quality standards and patient safety. (memorialhospitalsgroup.com)
Before joining Memorial Hospitals Group in 2019, Johan built a strong track record in international sales, marketing, and business development within the global healthcare sector. He held leadership positions including International Sales & Marketing Director at Bahçeci Sağlık Grubu and International Sales and Marketing Manager at Dünyagöz Hastaneler Grubu, where he expanded outbound patient services and cultivated global referral networks. Earlier in his career, Johan also worked in strategic business development roles outside healthcare, giving him a multidisciplinary perspective on scaling organisations and navigating competitive international markets.
Johan holds a Bachelor’s degree in International Business from Amsterdam University of Applied Sciences, grounding his professional journey in a strong foundation of strategic marketing, international commerce, and cross-cultural engagement. His academic background, combined with years of hands-on experience, enables him to design and implement effective global market strategies that align with both clinical excellence and sustainable growth.
At Building Bridges 2026, Mr. de Letter will offer insights into the importance of collaborative partnerships between clinical providers, insurers, and international markets. Drawing on his extensive experience at the intersection of healthcare delivery and international business strategy, his contributions will resonate with conference delegates who seek to understand how top-tier healthcare organisations can successfully navigate global markets while maintaining excellence in patient care.
Mr. de Letter is known for his results-orientated leadership style, his commitment to forging meaningful international relationships, and his ability to translate complex commercial objectives into actionable outcomes. His participation at Building Bridges 2026 underscores the vital role that strategic marketing, international cooperation, and visionary leadership play in shaping the future of global healthcare.